What are the Benefits of Blogging?
There are many ways your website or business can gain benefits from blogging. These are just a few of them. To stay competitive in the online marketplace, a blog is essential for a website of any size. A blog allows your visitor to feel like they are really getting to know about you and your website.
Blogging Benefits for Your Website
Consider these important benefits to blogging.
Increase Search Engine Ranking
Having a blog can help your website achieve high positioning in search engine results. Search engines rank based on the quality of content so quality blog content can improve your website ranking. In order to be listed high in search results, continue providing quality content on a regular basis. Blogs can help your site be noticed by search engines and consistently well-positioned in the results they return.
Spotlight Products For Higher Sales
A blog post is an ideal way to spotlight products that cost you money just to store. So you can use the blog to help spotlight these items so you can sell them.
Enhance Relationships with Suppliers
You can build better relationships with your suppliers and business collaborators with blog articles spotlighting them. Regularly mentioning aspects of your suppliers’ business can enhance your relationship and may allow you to negotiate better prices and discounts. Even if it doesn’t affect the financial transactions between you both, it may lead to receiving a priority service.
Speed Up Conversion of Potential Customers
Research shows on average, it takes 6 interactions with each visitor before they are converted into an actual customer. Having a blog can help convert them into customers faster. With each new blog post, visitors have another chance to encounter your website again. Therefore, a blog can help tally up the 6 engagement opportunities needed to convert them into a customer.
Raise Local Awareness of Your Website
Studies show that 53% of people using search on their mobiles are looking for local businesses. If you have a physical shopfront, you should make sure your business listing is up to date in Local directories. You can also use your blog to draw attention to your location.
Advertise for Free
It is important for websites to advertise through as many different methods as possible. A blog is a free way to reach a wide variety of visitors at no cost to you. Everything in your blog posts tells visitors more about your website and you. With a blog seeing reminders of your location, and more that will stick with them long after they are done reading.
Become More Approachable
The more friendly and relatable your website is to visitors, the more people are going to choose you over your competitors. As a result, this could mean the difference between a one-time visitor and a loyal lifetime visitor. For example, putting up blog posts of the “behind the scenes” aspects of the company makes your business seem down to earth. It is also a less intimating way for customers to ask questions via the comments tool. Many people prefer to leave an anonymous question, so give them ways to do that. Make it easy for your visitors to contact you. That will result in them being more likely to communicate with you.
More Global Reach
Blogging benefits your website by allowing you to reach people that live all over the world. With so many people using the internet each day, blogging has become the perfect tool to reach customers that wouldn’t even know your company existed otherwise. Local television, newspaper, and radio ads don’t reach that same number of potential customers as a blog online. You can expand your market even further by using as many tags as possible per blog post. For example, if your business sells carpet, then your blog posts could have tags like best carpet buys, cheap carpet, carpet deals, carpet companies, wholesale carpet, etc., so that Google and other search engines direct people searching for these words and phrases to your blog.
Blogging Benefits: Conclusion
Blogging has lots of benefits for your business as described above. Consider starting a blog to help your business. And best of luck!