Why You Want Bundled Domain Names
So what are bundled domain names? Basically the idea is when you find the right domain name for your business you buy the same domain with all the other popular extensions like .com, .net, .info, .org, .biz, etc. It also means buying different spellings of your domain. The gist of the idea is to make sure if any of these other domains are visited by someone they go to your website instead of a competitors.
If you are starting a small business, you might think that a single domain name is all you need. But simply buying one or two domain names could end up costing your business and reducing the effectiveness of your marketing campaigns.
One of the great things about the Internet is that it provides a level playing field on which both large and small companies can compete. In the brick and mortar world it can be extremely difficult for a small mom and pop shop to compete with the big boys. But online it can be remarkably easy for even the smallest companies to have a big footprint and a great reputation. Bundled domain name registration can help a company target a variety of markets that allow them to compete with bigger companies.
Benefits of Bundled Domain Names
If you are starting a small business, you might think that a single domain name is all you need. But simply buying one or two domain names can be short-sighted in the extreme, and it could end up costing your business and reducing the effectiveness of your marketing campaigns.
Help Level the Playing Field
One of the great things about the Internet is that it provides a level playing field on which both large and small companies can compete. In the brick and mortar world it can be extremely difficult for a small mom and pop shop to compete with the big boys. But online it can be remarkably easy for even the smallest companies to have a big footprint and a great reputation. Bundled domains can help a company target a variety of markets that allow them to compete with bigger companies.
Of course that success does not happen overnight, and it is important for anyone who is planning to start a business to understand the power of brand identity and brand marketing. When you compete online, your company is solely reliant on your reputation and your identity. If you do anything that could hurt that brand identity, your company may never recover from the blow.
Protect Brand Identity
One of the best ways to protect both the reputation and the brand identity of your business is to buy bundled domain names, rather than just one or two domains. When you purchase bundled domain names, you need to think like a customer, and that means accommodating all different spellings of your name, as well as common typos and data entry errors. If you fail to create an effective group of bundled domain names, you could inadvertently be sending your customers on a wild goose chase, or even sending them into the arms of your fiercest competitors.
If you run XYZ Corporation, it makes sense to purchase not just XYZCorp.com but also XYZCorporation.com, XYZCompany.com and XZYCorp.com. Bundled domain names that take into account all the ways potential customers might spell, and misspell, your name is one of the smartest moves you can make for your business.
Protect Against Competitors
Buying bundled domain names can also keep your competitors from taking unfair advantage of your brand identity. Chances are you spend thousands of dollars, or tens of thousands of dollars, building up the identity and reputation of your brand. But all that hard work and money could be wasted if you fail to protect your brand identity from your competitors.
New startups could try to capitalize on your good name, but buying bundled domain names can help protect your brand. Buying up every possible iteration of your company name can protect you from these opportunists and allow you to take full advantage to the reputation you have created for yourself and your business. These days it is all about branding and building an online reputation, so bundled domain names are important. Bundled domain name purchases can make the job of branding your business and protecting your online reputation that much easier.
Are Bundled Domain Names for You?
Consider this information and then decide if bundled domain names makes sense for you.